Nü Moo Vegan

 PROJECT BRIEF:

Design a vegan chocolate brand that strays away from natural and organic design schemes.

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SOLUTION:

Nü Moo, a spunky and bright brand that seeks to normalize the growing presence of vegan products on shelves. Instead of leaning into earthy vegan design elements, Nü Moo stands out against competitors with its charming character mascot and contrasty color palette.

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Brand identity, package design, illustration, marketing collateral