PROJECT BRIEF:

Rebrand Foxfire to modernize its image while still preserving its deep-rooted connection to Appalachian culture, traditions, and education. 

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SOLUTION:

A rebrand that strikes the balance between traditional Appalachian heritage and a modern, approachable, and inclusive identity. The new tone conveys warmth, authenticity, and a commitment to preserving and celebrating the Appalachian way of life.

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Brand identity, logo design, typography, marketing collateral